We’re here with another installment in our Employee Spotlight series! Each blog in this monthly series will introduce you to different member of our team—giving you a peek into what makes us tick as a company and as individuals.


For October, we’re featuring Jeff, one of our Managing Partners down at our Texas branch! Jeff is one of Brightwing’s best examples of our core value Always Be Growing—he was one of two employees to uproot their lives for a chance to establish and run an entirely new branch back in 2014. We’re unbelievably proud of him and the entire Texas team for the incredible growth and success they’ve seen since then!


Jeff Genovich Employee SpotlightWhat 3 qualities make someone successful at Brightwing?

  1. Persistence
  2. Accountability
  3. Being a team player


What advice would you give new recruiters and salespeople at Brightwing?

This is definitely not an easy job, but I feel the most important thing to do when you’re starting in this industry is to focus on developing good habits from the beginning. Plan your days, weeks, and months out—focus on habits first—and the results will follow.


How does Brightwing support your career and personal goals?

Brightwing has always given me the opportunity to excel in my career goals, which in turn allows me to work on my personal goals. It’s been my experience that if you’re willing to step outside your comfort zone, work hard, and build good habits, Brightwing will reward you with opportunities.


They understand the unique circumstances of starting and operating a new branch in Texas. For me and the other Managing Partner of this branch, our families and support systems are almost entirely back in Michigan. Brightwing gets that and always keeps my personal goals in mind because of that.


If you could go anywhere in the world, where would you go?

I’d go to Fiji—that’s an easy one. I love the surfing and the beaches, and I’ve always wanted to stay in one of those cabanas over the water.


Fun fact?

This month I’m taking a 30-hour train trip to Michigan to stand up in my brother-in-law’s wedding with my 8-month-pregnant wife and our 2-year-old daughter.


Visit Jeff’s Profile