What is your company’s core purpose? Have you ever even taken the time to answer this question? A company without a purpose is about as successful as a sailboat without a sail. You can still float, but going forward is out of the question. It is the heart of what your company stands for in…
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Motivation is the key to success! We all know this. A lack of motivation means a lack of results. If you ask employees what will motivate them, a lot of them will leap out of their seats with neck stretched, and eyes bulged, teeth wide, and exclaim “MONEY” without even thinking. Sure, you’ll get the…
Continue reading ...The CEO | Advantage™ Journal 2010 Three exemplary CEOs talk about how they nurture the heart and soul of their organizations. Advantage interviews Aaron Chernow, Chief Executive Officer of Brightwing. CORE VALUES have become so integral to the business lexicon that their existence is almost taken for granted. Go to the website of just about…
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