Recruiting and Hiring High Demand CandidatesIt’s no secret; it’s a candidate’s market. The more competition there is for a group of candidates, the more recruiting effort is required to attract and hire them.

Here are the top 5 tips for recruiting candidates in high demand:

1. Know your product

The first step in the recruiting process is getting to know everything you can about the open position. What is the culture of the team, what hours will they work, what problems will you need this person to solve and how can the position progress?  The better you are at communicating and answering questions, the clearer the picture you can paint for candidates. Know your stuff.

2. Know your target audience

Creating a detailed profile is the first step in hiring an employee who will be with you for the long haul. It’s not enough to just define the level of experience and talents you are looking for, you also have to identify the type of person who will thrive in your environment.

3. What makes your job stand out?

The 3 most important differentiators:

• Your company’s cutting edge or innovative projects
• Your people (because people do business with people that they like)
• Your company culture

4. Let current employees tell your story

Content is king, but it is more effective when communicated by a relatable source. Your current employees are your best sales people and recruiting tool .

5. Promote, promote, promote!

This is a recruiting step that takes planning and strategy.  Search for events, forums, conferences, and meet ups where you will be able to tell your story to the right audience. You can also attack the market socially: post videos, blogs and other materials on social communities where your audience is most likely to see and share your job opportunity. Most importantly, reach out to your current employees. Referrals are the number one way to recruit great employees.