5 Tips for Purpose-Driven Recruiting


The art and science of recruiting with purpose goes beyond matching a skill set to a job requirement. It’s about understanding the position and its impact on the organization and industry—and finding the ideal candidate who aligns with the organization’s core values and the other employees.



Brightwing’s 5 Tips for Purpose-Driven Recruiting will help you make more reliable, high-quality hiring decisions.


1. Know the Position—Intimately

Candidates will perform their due diligence researching your company, checking out social media channels, browsing through the website, and gathering competitive salary information long before sitting down for the interview.


Therefore, use the time to share information the candidate doesn’t know. Explain how the position impacts the organization, and describe recent critical projects that were completed. Discuss the candidate’s short- and long-term career goals and explain how the job will help achieve those goals. Bonus Tip: Identify specific training and programs that are in place to support and encourage employees’ professional growth.


2. Define the Ideal Candidate

This exercise will help you define characteristics of the actual human being who will be most successful in the role. This goes beyond skills, education, and even experience. Once a candidate aligns with the organization’s core values, identify characteristics that will ensure long-term success within the company as well as the department.


Consider two employees: one working in accounting the other in marketing. Even though their core values may be equally aligned with the organization’s, the characteristics that define the ideal candidate for their respective roles will likely look very different.


3. Answer the Question: Why?

Why should a highly qualified, perfectly aligned candidate sign an employee agreement with your organization? Every organization promotes work-life balance, culture, and people. Dig deeper. Give them more. Take time to consider the type of role you are hiring for and what you would expect the ideal candidate to want from the role. Talk about a cross-departmental innovation team that meets quarterly, and specific projects that are in process and on the horizon. Share an employee success story and tell an anecdote about a company party or event. This is a great way to say you have a great company culture without actually saying it.


4. Let Employees Tell your Story

Don’t limit testimonials to customers! Let your current employees be your greatest supporters. Give them the opportunity to share comments on the company website via short quotes or even short videos. Develop a variety of examples, including project diversity, holiday parties, on- and off-site events, etc. Be as transparent as possible. Remember, you want to attract and hire employees who will thrive in the organization and hopefully share their own testimonial one day.


5. Promote, promote, promote!

This is a recruiting step that takes planning and strategy. Get involved in events, forums, conferences, and meetups where you can connect with the right people. Invest in a strong social media presence to continuously engage directly and indirectly with your audience. Most importantly, push for referrals, as the best hires are often found in your employeesnetwork.