Become More Marketing for Any Job


Managers are often struggling to find the right talent for their companies. In a competitive job market, follow these tips to become a more marketable and sought-after candidate!


Bring out your inner Steve Jobs

As an engineer, you should already have a set of advanced technology skills. But what makes you stand out from the rest? The reality, is that the world has gone digital, and strengthening your tech skills will only make you that much more valuable. There are always many courses, tutorials, and training programs available– many of them are free! Trust us, boosting your inner tech savvy, will make you more marketable and desirable to recruiters.


Dress for the job you want

It’s all about the way you present yourself. Whether it’s at a job interview, casual networking event, or simply a regular day at work, make sure you’re always putting your best foot forward. Make sure you’re clean, well-groomed and well-dressed at any occasion. Not only does it show respect to the company and the people around you, but it shows that you’re serious about your job.


Try to avoid gaps

Especially when it comes to engineers, the best candidates are usually the ones that are currently employed. This shows that you’re already marketable! Yet, if for some reason you are unemployed, don’t worry! Take it upon yourself to get involved in organizations related to your field and become an active job-seeker.


Passive is good

Although you may be content with your current position, companies are willing to invest a lot of time and money to make you a better offer. With such a valuable and unique skill set, keep an open mind to the many other opportunities around you.


Are you in the right location?

In general, employers prefer local candidates. It takes a lot from a company to orchestrate in-person interviews when you live far away. For example, if you’re interested in working for the automotive industry, living in the Detroit area may grant you more offers than any other state. If you want to become more marketable for a specific company, try moving to their location for a couple of weeks. Line up interviews during that time, and make the best of the time you have there.



Whether you’ve been with one company for 5 years, or 5 companies in 5 years, find a way to present your loyalty. Some companies might find you more marketable if they see you’ve been loyal to your past companies. Others, may prefer a go-getter who has achieved their goals hopping from one position to another. As always, it’s not about what you say, but how you say it.