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Brightwing President George Opitz draws on the example of the mission to the moon to illustrate ideal organizational alignment.


Back in 1962, JFK was touring NASA. NASA was the organization that was going to meet his mission. And their mission was to go to the moon.


He’s going through the building, and as he is being toured through the building, he sees a janitor with a mop. And so he stops and asks the janitor what he was doing.


And the janitor actually looked at him and said: “I’m helping put a man on the moon.”


That’s alignment. From the top down.


From the president of the United States who announced the mission, all the way down to the janitor at the building in NASA.


They were all wanting to get a man on the moon and they knew it.


That’s alignment.



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