Personal Branding Archives

Are All Hires Now Purple Squirrels? Recruiting in a 0% Unemployment Market

Candidate Experience, Employers, Job Seekers, Personal Branding, Recruiters, Recruiting Trends

From the Desk of Jason Hochstein, Director of Talent Acquisition at Brightwing

Your firm just got hit with a great job req (.NET Developer? Corporate Accountant? Quality Engineer? You pick!), and it’s a client you can’t afford to disappoint. Only problem is, every trick up your sleeve and tool in your shed may not be enough to find the right person.

That’s the reality of recruiting in a zero-unemployment market: a great – but otherwise ordinary – job req can turn into a hunt for a purple squirrel.

You’ve seen with your own eyes the hundreds of amazing jobs out there – with no one there to fill them. With such a ridiculously low unemployment rate, finding the right candidate takes a massive network and a ton of time (not to mention intuition and experience). It’s the reason employers need stellar recruiters more than ever.

Here’s what it takes to become the go-to recruiter when there are more jobs than candidates to take them.

1. A Brand You Believe In

The hardest part of recruiting in a zero-unemployment landscape is that candidates are picky. They’re in the driver’s seat, going full-throttle, with the radio blasting their favorite tune. Most recruiters won’t be heard – or seen – unless they’ve got something truly spectacular to offer.

First impressions are everything. Candidates accept or reject you based on your brand and reputation before you even know they exist. As a recruiter, that means your work is cut out for you: your personal brand and your firm’s brand and your client’s brand all matter. A lot.

If you really want to attract and recruit amazing candidates, you have to choose to work for a firm that has a brand, vision, and purpose you truly believe in. And you need to choose a firm that’s intentional about the clients they choose to work with. For example, I chose Brightwing because their mission is my mission: we fight for our candidates and clients because we believe in them and because we’re committed to helping them realize their potential. That covers my first two brand bases.

The last piece to manage is your personal brand. You probably don’t need me to tell you to be active on LinkedIn – every recruiter knows that. But make sure you post your own take on what’s happening in your field, and that you participate and even land speaking opportunities at conferences, local events and meetups. Get your name out there, and the best professionals will know to come to you when they’re looking for something new.

2. A Candidate Experience You Can Be Proud Of

Here’s an eye-opening story. In 2014, over 130,000 candidates applied for jobs with Virgin Media. 18% of those candidates were existing customers. But the candidate experience was so bad that more than 7,500 of those customers-turned-candidates canceled their subscriptions, costing the company an estimated $5.4 million in lost revenue – not to mention lost opportunity.

Today’s jobseekers have little to no patience for less-than-stellar experiences. You may not be able to choose the ATS your firm uses or decide the steps of the hiring process, but from the moment a candidate interacts with you – through email, LinkedIn, or the phone – you are in charge of the experience.

What does that experience look like? It starts with the basic stuff – don’t misspell their name in an email, provide timely follow-up – you know the drill.

But what makes for a truly great experience is the time you take to understand and advocate for a candidate’s career goals, help them navigate rejection, walk through negotiations, and more.

3. Relationship-Building You Rock At

You’ve probably heard of the “post-and-pray” tactic that many recruiters have turned to in desperation. Post a job ad on every available job board and pray to the recruiting gods that the right candidate will magically show up.

I’m all for job boards when they’re a part of a comprehensive recruiting strategy, but you need to work the big picture. Our 2019 talent survey revealed that many professionals choose to work with industry-specific recruiters and network on social media instead of digging through job boards.

Why? Because recruiters have the kind of intuition and insight that search algorithms don’t.

But candidates won’t get a sense for the value you bring to the table if you approach job placements like transactions.

If you work to build relationships with candidates, they will come to learn about the natural advantages you offer. Maybe the first position you approached them about doesn’t sway them, but when another req comes across your desk that’s a better fit, don’t you want them to pick up your phone call? Better yet, when they’re ready to make a move, don’t you want them to call YOU?

Building a relationship means spending a little extra time with each candidate to find out what makes them special. The beauty of it is – the extra time works its magic in both directions, and candidates will see what makes you a special recruiter.

Recruiting in a zero-unemployment market isn’t easy. But if you are armed with the right resources, attitude, and approach, you’ve got it made.

Jason is our Director, Talent Acquisition and has been a Brightwinger for 8 years. When he’s not helping people land their dream job, you can find him playing cards, camping, or spending time with his family. Learn more about him here.

Feeling held back in your current position? Join a company that gives you the resources, tools, and environment to really make a difference in this challenging market. Become a Brightwinger! Check out our careers page today for more information about what it’s like to work here.

May 16, 2019

Career Development: 5 Mistakes to Avoid

Career Growth, Employee Engagement, Job Search, Job Seekers, Personal Branding

While we all want to advance in our careers, don’t sabotage your own progress through these critical mistakes. As an engineer, be sure to expand your opportunities by paying attention to your everyday actions. Identify, understand and avoid these slip-ups so that you can stay on the right track to a successful career development. Here are 5 habits to avoid:

Asking to be Micromanaged

In the world of engineering, and any other industry for that matter, the person to get promoted is the one who takes initiative. In such a complex industry, it’s important to be sure of yourself to complete a project on your own. While it’s okay and encouraged to ask questions (especially on a first-time basis), don’t rely on others to help you through every detail. Trust me, your boss doesn’t want to have to be looking over your shoulder all-day long, and you don’t either.

Me, Myself, and I

For career development, one of the greatest skills necessary is to work well with others. While engineers are known to be independent workers or introverts, don’t let your ego or stubbornness crush you! If you are constantly stepping on other people’s toes or bossing them around, you are sabotaging many career opportunities. Instead, learn how to build a strong team and develop professional relationships that will be beneficial in the future.

Being a Complainer

No one wants to hear or even be around a complainer. Be conscious of what you express in front of others because it says a lot about yourself and your work ethic. Be the one that everyone wants to work with, and eager to take on any new project. Not only will this increase your expertise, but this is likely to get you ahead of the game and get you closer to the promotion you want. On the other hand, if you encounter an issue, offer a complaint along with solutions to improve the company. Even if your solution may not be the best, your boss will appreciate that you took the time to think about it, instead of just whining.

Poor Communication

Whether you’re talking to customers, co-workers, or employees, communication is key to maintaining good relationships. Positive communication will show that you are confident, comfortable, and a team player. This is sure to leave a good, long-lasting impression, and get you noticed in and outside of the workplace.

“Yes-Man” of the office

Truth is: we all love compliments. Offering one too many, though, will make you come off badly in front of your peers. By constantly wanting the boss’ approval or being too clingy, you are giving a bad impression to those around you. Of course, be courteous and do offer compliments when they are genuine from time to time, but no need to over do it.

Be aware of your habits and actions, and make sure to avoid those who will negatively impact your career development. In doing so, you are bound to keep your career moving forward with your next pay raise or promotion!

October 28, 2016

Become More Marketable for Any Job

Career Growth, Employee Engagement, Entry-Level, Job Search, Job Seekers, Personal Branding

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Managers are often struggling to find the right talent for their companies. In a competitive job market, follow these tips to become a more marketable and sought-after candidate!

Bring out your inner Steve Jobs

As an engineer, you should already have a set of advanced technology skills. But what makes you stand out from the rest? The reality, is that the world has gone digital, and strengthening your tech skills will only make you that much more valuable. There are always many courses, tutorials, and training programs available– many of them are free! Trust us, boosting your inner tech savvy, will make you more marketable and desirable to recruiters.

Dress for the job you want

It’s all about the way you present yourself. Whether it’s at a job interview, casual networking event, or simply a regular day at work, make sure you’re always putting your best foot forward. Make sure you’re clean, well-groomed and well-dressed at any occasion. Not only does it show respect to the company and the people around you, but it shows that you’re serious about your job.

Try to avoid gaps

Especially when it comes to engineers, the best candidates are usually the ones that are currently employed. This shows that you’re already marketable! Yet, if for some reason you are unemployed, don’t worry! Take it upon yourself to get involved in organizations related to your field and become an active job-seeker.

Passive is good

Although you may be content with your current position, companies are willing to invest a lot of time and money to make you a better offer. With such a valuable and unique skill set, keep an open mind to the many other opportunities around you.

Are you in the right location?

In general, employers prefer local candidates. It takes a lot from a company to orchestrate in-person interviews when you live far away. For example, if you’re interested in working for the automotive industry, living in the Detroit area may grant you more offers than any other state. If you want to become more marketable for a specific company, try moving to their location for a couple of weeks. Line up interviews during that time, and make the best of the time you have there.

Loyalty

Whether you’ve been with one company for 5 years, or 5 companies in 5 years, find a way to present your loyalty. Some companies might find you more marketable if they see you’ve been loyal to your past companies. Others, may prefer a go-getter who has achieved their goals hopping from one position to another. As always, it’s not about what you say, but how you say it.

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October 1, 2016

Career Fair Preparation and Tips

Career Growth, Entry-Level, Interview Tips, Job Search, Job Seekers, Personal Branding

As the school year begins, career fair season is upon us. Regardless of what academic year you’re in, the first and most important tip is to take advantage of these fairs. In today’s market, employers are eager to find their next candidates and attending a career fair is a great way to get your foot in the door. Follow these guidelines to prepare and get the most out of any career fair you attend to this year!

Career Fair Preparation

Do your homework- Before attending a career fair, look through the list of companies in attendance and highlight those that you’re interested in the most. Be sure to do some background research on these companies to prepare relevant questions ahead of time. Do NOT ask questions that could easily be answered with a quick google search. The great thing about career fairs, is that you get to have a one-on-one conversation with that company, so make the best out of it!

Update your resume– Always, always, always have an updated resume ready. If possible, have others review it and make necessary changes as well. Print enough copies to give to your list of employers and a couple of extras just in case.

Elevator Pitch– Although a career fair is more conversational, be sure to know what key points you’d like to talk about. Have a strong introduction and share what skills or expertise makes you different.

LinkedIn- If all goes well, an employer may be interested to know a little bit more about you. In this case, they’re likely to look you up on LinkedIn or other social media for that matter. Make sure your profile is updated with the most relevant information similar to your resume.

Dress well– If you don’t already have a professional wardrobe, it’s time to go shopping. Although first impressions aren’t everything, they are very powerful and it’s important for you to show the best version of yourself.

Career Fair Tips

Arrive early- It shows that you are serious and professional– simple as that! Not to mention you’ll get to skip the long lines on the most popular employers.

Be open minded- While it’s recommended that you plan ahead to what companies you’re interested in, this is also a perfect time to get to know other companies too. Be flexible and willing to talk to anyone!

Listen/Take notes- Although it’s tempting to tell them everything about yourself and why they should hire you, listening is sometimes the best thing to do. You’ll gain much more valuable information, and it’ll surely set you apart from others. Also, don’t be afraid to take notes as they speak. It shows you’re interested in what they have to say, and it’ll help you remember any important details after the career fair.

Be concise and clear- Again, sometimes less is more. According to what company it is, build on skills that are relevant to them. Quality is much better than quantity and they’re likely to remember more of your conversation.

Be courteous- Simple morals go a long way! Show respect not only to employers but everyone around you.

Be confident-Even if you’re nervous, act confident and enthusiastic. Shake off any bad conversation, and remain positive.

Keep in touch– One of the most important aspects of attending a career fair, is following up. Ask for their business cards or a way of contact to keep the conversation going. After the career fair, take some time to submit your resume on their websites, send out thank you emails, or follow them on social media. The key to having a successful career fair, is to stay in touch.

August 31, 2016

5 Interpersonal Skills Every Engineer Should Have

Career Growth, Engineering, Entry-Level, Job Seekers, Personal Branding

This may be the understatement of the year: right now there is an incredible need for engineers. All skill sets and experience levels are in high demand from start ups to giant corporations, but that doesn’t mean that every engineer will be employed or successful.

In the thriving STEM fields, interpersonal skills are becoming increasingly important in career advancement. They are just as important as the technical skills, as they help create personal branding and a well-rounded network of professionals, opening opportunities and creating relationships with peers. Following are the five key interpersonal skills that engineers and other STEM professionals should develop for career success:

1. Communication

Engineers and other STEM professions place higher value on technical skills than communication. However, effective communication is equally as important. In order to succeed and be innovative in their position, they must be able to communicate their ideas.

2. Creativity

The technical skills to find and fix system issues is just as valuable as the creativity to find new ways to solve problems. People who continually push the envelope to find and develop new products, processes etc, get the recognition from peers and management.

3. Adaptability

Like creativity, the ability to continually push and change is invaluable. Challenges arise daily and as an employee and job seeker, you must be able to adapt, be creative, and communicate the issues to work towards a solution.

4. Collaboration

Product creation, service execution, and system innovation do not happen by one person. Steve Jobs may have been an incredible driving force behind Apple’s success, but there were countless engineers, developers, and other professionals working to create, market and sell their products. Collaborating in a team setting is not only necessary for a job seeker and employee, but is absolutely essential.

5. Leadership

We all know what a leader is, however becoming one takes thought. If you aspire to make a difference in your company/ city/ the world in any profession, leadership skills have to come into play. Developing these skills over time as you build relationships will help you achieve success beyond your career.

August 10, 2016

How to Perfect Your Elevator Pitch

Entry-Level, Interview Tips, Job Search, Job Seekers, Networking, Personal Branding

Mastering your elevator pitch can land you the job you’ve been looking for! Whether you’re at a networking event, hanging-out with friends or actually run into someone in an elevator, your elevator pitch must grab people’s attention.

What is an elevator pitch?

An elevator pitch is a 30-second speech used to summarize who you are, your job history, and your career goals. Although 30-seconds may not seem like enough, the point is to leave a great impression, or to spark a conversation. With a short-amount of time, make your speech as rich and clear as possible.

Follow these steps to craft your elevator pitch:

1. Define a goal

The most important step is to identify what you want to accomplish with your elevator pitch. Some examples include to:

Get a job

Make a sale

Promote your business

2. Define a target audience

When developing your elevator pitch, consider the various audience types you may encounter. Though the speech is about you, it’s for them. For example, if you are looking for an engineering position, use keywords that would attract other engineers. Use relevant language, attributes, and examples to keep them engaged.

4. Call to action

You just had a drop-the-mike moment and presented yourself impeccably. Now what? End your pitch with a question, or a request that will keep the conversation going.

5. Practice it

Review your elevator pitch and practice out loud to catch anything that may sound off or irrelevant. Practice with friends or family to get a second opinion on what you could improve. Make sure that over time, your elevator pitch comes naturally and you don’t sound like a robot while delivering it. Once you feel comfortable with it, don’t be afraid to start using it. Even if you mess it up the first time, practice does make perfect.

Checkout some examples below on how it all comes together

“I’m currently studying education at [college]. One of my greatest strengths is my ability to make the conceptual practical and I’m interested in securing an entry-level role at a nonprofit that allows me to teach and develop curriculum. Because nonprofit programs and fellowships were a key part of my development, it’s important for me to pay it forward and help students develop to their highest potential. ” -Retrieved from Idealist Careers

“My name is Josh Paul. I am a graduating senior from [x] University. I am looking for an internship in a law firm this summer. I have had a strong interest in the law since I first enrolled in college and have participated in several seminars of constitutional and corporate law. Although those seminars were ungraded, I have maintained a 3.4 GPA while also participating in several extra curricular activities including the Pre-law society. If your firm offers internships, I would appreciate an introduction to the people in charge of that program. Alternatively, I would appreciate the opportunity to give you a call and/or meet with you in person to discuss your career path and how I might find opportunities within the legal profession.” – Retrieved from Salisbury University

“If you are looking for the best accounting firm in the city, look no further. My accounting firm has a solid track record of balancing books in about half the time of our competitors. If you examine our records, you will notice that we are virtually error-free. Furthermore, I have hired the best and the brightest to represent my firm and we have introduced ideas to our clients that have saved them thousands of dollars. We have outstanding references, all of whom would testify that our firm has worked incredible wonders for their company. In six years, we have not lost a single client. I am sure that we can raise the bar for your company.” -Retrieved from YourPersonalBrand

“I like to shine from behind the scenes. I am an office support professional with experience managing Marketing Programs and Initiatives for the manufactured consumer products industry. Being the people person that I am, I enjoy being hands-on in getting to know what the customer wants/needs and then working within company guidelines to make it happen. If you have the time, I’d be thrilled to share more about my background.” – Retrieved from YourPersonalBrand

July 19, 2016

Professional Networking Tips

Career Growth, Entry-Level, Job Search, Job Seekers, Networking, Personal Branding

We’ve said it before and we’ll say it again– Professional Networking is essential for your career. From the grocery store to a professional networking event, you should always be prepared. With the right guide, you can strengthen your networking skills and improve on your weaknesses. Follow these tips to make a greater impression while networking:

1. Be Prepared

Preparation is key when attending a networking event. Research the companies or specific people you want to speak with and prepare questions ahead of time. This is a great way to ensure a smooth conversation and excellent use of time.

2. Elevator Pitch

Have a pitch prepared and rehearsed! An elevator pitch is a 30-second speech that can be used to summarize your personal bio, job history, goals, etc. Preparing– and rehearsing, an elevator pitch is a great way to be ready for every situation and networking opportunity.

3. Business Cards

Always be prepared with business cards! Having all your information ready and available is the best way to stay in-touch. Especially if you happen to meet someone outside of a professional networking event, business cards are easy and effective.

4. Resume

Follow resume writing best practices and carry hard copies to professional networking events. Be prepared with an electronic version of the resume to share via email.

5. Listen

Listening is a powerful tool in networking. After all, networking is about connecting with others– it’s not all about you! Pay attention to what others have to say and the details they mention so you can respond accordingly. Developing good listening skills will help in networking and throughout your career.

6. Be confident

If you don’t believe in yourself, you can’t expect others to believe in you. Carry yourself with confidence by emphasizing your strengths while working on your weaknesses. This confidence will translate into a great first impression and help you earn trust and respect throughout your career.

7. Follow Up

Follow up a great conversation with a phone call, e-mail, or LinkedIn. The key here: less is more. Don’t call until they answer, just reach out to show you enjoyed the conversation and would like to continue the relationship. After that, the ball is on their court.

8. Dress for success

Make your first impression count by dressing professionally! Don’t let your clothing or grooming be the reason why you didn’t get a call back.

9. The Firm Handshake

In every situation, a firm handshake demonstrates confidence and professionalism. A firm handshake makes a great first impression!

10. Do not be afraid to network

Take advantage of every networking opportunity! Professional Networking is extremely powerful and beneficial for your career. Don’t let fear stand in your way! Practice, learn from your mistakes, and take advantage of every networking opportunity!

July 13, 2016

Professional Networking: Expanding Connections

Career Growth, Entry-Level, Job Search, Job Seekers, Networking, Personal Branding

Networking is one of the most beneficial career advancement techniques. Developing and implementing a professional networking strategy is a great way to promote your personal brand, build new business relationships, and discover new opportunities throughout your career.

Although it may seem difficult at times, networking can be very simple and enjoyable. Best part? There is always an opportunity to network. Learn a variety of easy ways to integrate networking into your daily activities:

1. Volunteer at your favorite organization!

Not only are you contributing to a good cause, but you will meet people with similar interests. This is a great time to connect to those in your community as well. Since volunteering usually involves a variety of companies, this is a great place to meet others from various professional fields. Worst comes to worst, you are not able to network. No problem! Volunteering also adds value to your resume.

2. Attend a variety of events

Networking is a huge part of every event hosted by any company, school or organization. Luckily, there is always a variety of events! Although it may seem intimidating, it’s essential to put yourself out there. This is the time to freely talk about who you are as a professional, and where you want to go with your career. Be confident and do your research prior to attending these events to make it easier for you to network. You can find these events through University websites, or sites such as Eventbrite and Meetup. Do a quick search in the fields you’re interested in, and you will find many opportunities available around your community. If you know of a specific company you’d like to interact with, visit their website regularly to check for their upcoming events as well.

3. Networking with those around you

Networking can be as easy or as complicated as you make it. Sometimes the people you interact with on a day-to-day basis, are the best to network with. Whether it’s at school or at your current job, make an effort to get to know your peers. Great opportunities and friendships may come from it. Especially as a student, networking is very simple and beneficial during classes. This is the perfect place to get to know a variety of future professionals.

4. Get involved

Get involved in clubs or organizations that interest you! Tap into your community resources and see what associations or groups are present. This allows you to make great connections while enjoying a certain activity. Since these memberships are usually long-term, it relieves the pressure from trying to make a connection in a five minute conversation. Instead, it’s about getting to know others who may be able to help you in your career down the road.

5. Social Media

Finally, a great way to stay connected to those you met volunteering, at your old job, or at a recent event, is by connecting through social media. Depending on the person, you can find the appropriate network to connect with them. For example, if it’s a professional you’ve only met once, LinkedIn may be your best option. Facebook on the other hand, can allow you to stay connected with your past co-workers or classmates. With the help of social media, you can keep and grow your connections without having to interact with them on a day-to-day basis. Use it to your advantage to expand your network by also strengthening your personal brand.

July 6, 2016

Resume Writing Best Practices

Career Growth, Entry-Level, Job Search, Job Seekers, Personal Branding

Improve your resume writing skills with the advice from our recruiters. With over 45 years of combined experience, they have seen it all! Here are some of their key tips to building a strong resume:

1. Analyze job descriptions and industry keywords to attract recruiters who are looking for someone with your experience. Don’t overdo it by highlighting or bolding the keywords. (^^see how annoying that is?)

2. Make sure that your resume looks clean. Use bullet points, sections, and be concise. Make it easier for the recruiter to read, and fully understand your expertise.

3. Although there is no set rule on how long it should be, quality is better than quantity. Make sure that you provide enough detail and examples without going on for 5 pages. It also varies on what point of your career you are at. If you are a recent grad, one page may be enough.

4. With employers receiving hundreds of resumes, make sure that your resume hooks an employer’s attention within a 5-second glance. A great way to do this is to use job titles and skill headings that relate to and match the jobs you want.

5. Skip the objectives. These tend to be repetitive and quite obvious as we all have the same objective: to get a job in our field. Objective statements are unnecessary and may even limit your opportunities.

6. Keep your resume up to date and always have it ready to send in case an opportunity presents itself.

7. If there are any gaps in your resume, be prepared to talk about them if necessary. Don’t explain them on your resume unless they are relevant to the job. Were you volunteering? Were you taking a class?

8. Remember, resumes are intended to show off the highlights of your career and training, not to be an autobiography. When detailing projects, positions or experience avoid using words like I, my and we.

9. When listing your current and past employers, don’t explain what the company specializes in. Simply detail your experience and accomplishments. If the interviewer is interested, they will ask, which can then lead to interesting conversation.

10. Under the education section, you can detail your major, courses, and projects if they are relevant to the position or industry. Be sure to write out the name of the course, don’t just say “ACC 200”. This information is vague and useless to the recruiter if they don’t know which course it is.

11. Talk numbers! Many times people have great accomplishments, but fail to communicate just how great they were. Instead of saying “Managed budget successfully”, say “Managed a $1 million budget, and reduced costs by 10%”.

12. It’s acceptable and encouraged to have several versions of your resume. Resumes are bendable, flexible instruments that you can use to your professional advantage. Make it fit and relate to the job you are applying for.

Check out a variety of resume samples according to your industry to guide you in the process. These will help you get started, but don’t forget to make it your own for it to stand out from the rest.

June 13, 2016

Personal Branding: Dress for Success

Entry-Level, Interview Tips, Job Seekers, Personal Branding

Dress for success

Part of your personal brand is the way you portray yourself in person and online. A strong personal brand can help take you as far as you want to go in your career, open new doors, and give you access to a larger professional network. If you fail to develop your personal brand, others may define it for you.

Dress for the job you want.

You can portray confidence and competence in an interview by dressing clean, appropriate and professional. Conversely, if you don’t make the effort to dress appropriately for the position or you look messy, you may accidentally portray a lack of respect for authority figures or lack of basic business etiquette.

“You cannot climb the ladder of success dressed in the costume of failure”- Zig Ziglar

Do you want to be a manager or c-level executive in the future? Dress like it! Dress for success!
Remember, even if a company has a casual startup culture, the company’s clientele may have a more reserved environment. You need to show management that you not only have the skills for the job (resume & portfolio), but also the professionalism needed to work with employees and clients- best portrayed by the way you dress.

Don’t distract the interviewer by wearing something loud. You want them to focus on you and what you bring to the table, not your neon green statement necklace.

Women:
– Have suits laundered and pressed
– Do not show any cleavage
– Skirts or dresses (if wearing one) should not be too short, they should be knee length or at least below fingertips.
– Make sure shoes are clean and polished (no scuffs or mud)
– Wear a simple hairstyle that is neat and away from face
– Skip the perfume, body splash and scented lotion on interview day
– Nails should be nicely manicured, and if wearing nail polish, it should be a neutral color (nothing too bright or trendy) and should not be chipped

Men:
– Have suits laundered and pressed
– Wear an undershirt under dress shirt
– Make sure shoes are clean and polished (no scuffs or mud)
– Make sure hair is brushed and away from face
– Facial hair should be clean shaven or neatly trimmed
– Skip the cologne and body spray on interview day

Whether you are going on interviews or are happy in your current position, your personal brand still matters! Always dress the part with some advice from our Brightwingers.

June 1, 2016

Personal Branding: Your Online Persona

Entry-Level, Job Search, Personal Branding

YOUR ONLINE PERSONA

Based on their online persona, many great workers have gained or lost an opportunity. Follow these tips to strengthen and define your online persona:

Develop Your Brand

Purpose – Clarify your professional goals first. Are you looking to stay in a similar position? Move up to management? Make a total career change? Write out your goals and establish a one-sentence mission statement to refer back to when you are creating or updating your profiles. This mission statement IS your brand.

Content – Whether your audience is artistic or conservative, be sure the content you write for and on your profile is well written. Post status updates often, and keep in mind public perception before you post.

Format – Pay attention to the layouts of each platform and what information is shown. For the most part, you have control over which fields, job titles, or photos are shown- so be sure to only display items that you wish to get noticed.

Spelling and grammar – This is incredibly important. If you want someone to take you seriously, be sure your spelling and grammar are correct. There is no faster way to be eliminated.

Gracefully decline positions you’re not interested in – Many recruiters will reach out to you with positions you may not be interested in. This is the blessing and the curse of possessing skills in high demand. Always gracefully decline these positions, as the worst thing to do is burn a bridge. If nothing else, you can say: “Thank you for your interest in my professional experience, however I am not currently interested. I will let you know if my situation should change.”

Check Your Security!

If you don’t have your social media profiles on lock-down, potential employers will be able to see everything you post, for better or for worse. Review the security settings for each, and make changes as necessary to control what the public can see. Also, keep in mind security setting options do change periodically so it would be in your best interest to review your security settings on a regular basis.

Mugshot

Always, always, always have a profile photo. Even if you are camera shy, having a photo makes your profile 11x more likely to be looked at by a recruiter. It shows that you’re a real person, an active user, and will likely respond to requests or inquiries from other users.

LinkedIn is a “living resume” site where you showcase your professional experience, connect with companies, groups and professionals. If you sign up for just one social networking site, LinkedIn should be it. Here are some key pointers about personal branding on LinkedIn:

~Write an attention grabbing headline. Edit it to best describe your expertise or to let people know you’re looking for new opportunities

~Make sure your summary clearly defines your expertise.

~If you have one, be sure to add a link to your personal website under your profile summary. This can be used to showcase your skills and portfolio.

~Tailor your LinkedIn profile to showcase the most relevant positions.

~Share articles and post about topics most relevant to your experience and the type of opportunity you are looking for. This information will show up in your connections’ feeds and could potentially grab the attention of a hiring manager or recruiter[/expand]

Twitter

Twitter lets you be as clever as you want in few words. It’s a great way to connect with people and groups in your industry. How can you brand yourself with limited characters?

~Refrain from using an embarrassing twitter handle. Either use your name, the name of your personal website, or something that is essential to who you are.

~Fill out your profile completely: put your real name, location (if it’s important to you) and personal website URL.

~Write a killer bio that describes who you are and what you re interested in.

~Just like LinkedIn, share articles and post about topics most relevant to opportunities you are looking for. By staying up to date on new trends and simply re-tweeting interesting articles, you can position yourself as an expert in your field. Shared information will show up in your connections’ feeds and hopefully get the attention of potential employers.

~Working on an interesting project or hobby related to the world of IT? Tweet about it. The key to personal branding is to let others know about your skills, experiences and passions.

Facebook

Facebook is one of the first social sites where employers go to see what you’re like outside of work. Create and share status updates, events, and photos. While Facebook is very likely intertwined with both your personal and professional lives, you can definitely step up your game in personal branding. Here’s how:

~Fill out your Facebook profile. Adding your work history and education allows potential employers and recruiters to see your professional background.

~Add your personal website and other relevant social media to your contact information.

~Follow companies that interest you so you can stay up to date on their activity, check out jobs they are hiring for and learn about any events they may be hosting or attending.

~Join user groups and follow professional associations. Many will post about upcoming networking events and speakers you may be interested in.

May 23, 2016

Are You Too Busy for Your Own Good?

Job Seekers, Personal Branding

There are three types of people in this world: people who are busy, people who are not, and people who have the time to brag about how busy they are. No matter which camp you belong to, keep reading.

Busier Than Ever?
The projects at work are mounting to Himalayan proportions. The list of personal errands is swelling by the minute. New family responsibilities keep popping up. If you observe the stereotypical TV sitcom family, they’re constantly in motion, going from one scheduled activity to another, from exhausting weekdays to jam-packed weekends, with nary a moment to stop and smell the roses. Everyone’s running around like headless chickens, right? Well, that’s the thing – it’s not everyone. There are people who live the slower life. It’s just that the busy bees are often ambitious type-A personalities who are very vocal about their lack of time. Or they’re type-B folks who voice their stress during moments of genuine time-crunch, and when their schedule calms down we assume that their plate is still full; we have no reason to assume otherwise. Then again, have you ever heard any of your colleagues bragging to their boss about how much free time they have? It doesn’t happen often.
This Is Not a Competition
Time management is not a team competition. It’s a useful individual skill which few have truly mastered, but it’s not a game. If you try to play it, you may ultimately lose. If you spread yourself too thin by taking on too many projects in an effort to impress your boss or colleagues, you’ll end up with little time to reflect, to wonder, to nourish relationships, to develop projects, and to cultivate creativity. You may accomplish all of your tasks by working long hours and weekends, but this is not a healthy long-term strategy. By bragging about how busy you are, you are helping to perpetuate the view that this state of affairs is not only common but acceptable. The challenge is to transcend this plague of the modern workplace by either (a) managing your time effectively or (b) not complaining, even when you are swamped.
Consider Your Health
In the workplace, physical and emotional health is often relegated to lower importance than work. In some offices, project deadlines are of the utmost priority and must be met at all costs, especially when executive visibility is involved. If you are extremely busy, your reputation as a hard worker (or workaholic) may grow, but in the long run your ability to deliver on all your commitments will shrivel. Retention of critical information will suffer. Organic learning will be stunted. Relationships, both personal and professional, will fall to the wayside. Self-awareness will go down the drain. If you’re overworked, your health may be compromised, which can affect your productivity, happiness, and long-term prospect at the job. In other words, by working too hard, you may be shooting yourself in the foot.
Would You Rather Be a Liar, or Incompetent?
If you spend too much time bragging or even complaining about how busy you are, you are either (a) exaggerating or (b) genuinely too busy for your own good. If it’s the former, and colleagues see that you’re spending too much time on irrelevant or personal tasks (e.g. checking your phone or social media accounts), you’re putting your professional and personal reputation on the line. There’s also the possibility that you have terrible time management skills. Another employee might be able to complete tasks in half the time with higher quality. Perhaps they are aware of shortcuts, or simply able to prioritize and focus better than you. Either way, admitting that you’re swamped doesn’t look impressive to a boss. Either boost your time management skills, or . . .
Learn To Ask for Help, And To Say No
Instead of spending a huge chunk of your day complaining about the never-ending pile of projects, focus on what you can accomplish. Additionally, make a commitment to say no – firmly, but politely — to additional responsibilities. If a new task is critical (everything is NOT a fire, contrary to some beliefs), be realistic and explain to your boss and/or client that something else will have to give. If you don’t communicate this, you’ll be expected to deliver everything on time, which may not be realistic. Instead of taking everything onto your own plate, hone the skill of asking for help. If you’ve been helping colleagues all along, they should be willing to lend a hand when you need it most. Don’t see this as a sign of weakness. By inviting others to help, you give people the chance to feel useful and you can strengthen relationships that way as well. You will achieve greater professional success by recognizing the contributions of others than by complaining about your incredibly, ridiculously, insanely busy workload.

February 16, 2015

5 Tips to Boost Your Credibility at the Office

Career Growth, Employee Engagement, Employers, Job Seekers, Personal Branding

Success in your career is contingent on one important thing: getting people to take you seriously. If you want to move forward in your career, then you need to make sure that you are building credibility with the people that you are working with. Here are a few things that you can do to build more credibility with coworkers, your boss, and hiring managers:

Be Aware of Your Body Language
Your body language sends many verbal signs about confidence, or a lack of confidence. Pay attention to the way you are sitting, standing, and moving throughout the day, and be more deliberate in managing your body language.For example, if you are always slumped over in your chair and keeping your head down, then it is sending the message that you don’t want to talk to anyone and you probably don’t want to be there. On the other hand, straightening your shoulders, looking people in the eye, and holding your head a little higher shows confidence and authority.
Dress for Success
Your appearance has a strong impact on first impressions, and dressing the part shows that you are serious about your job. You don’t have to spend too much money to only wear designer clothing or stick with a specific style of clothing. But, it is important to stay well groomed and be one of the best dressed people in your company.
Be a Good Listener
People love to talk about themselves, and they want to be heard. When people are talking about themselves, it actually stimulates a portion of the brain to trigger pleasurable emotions. If you want to make a good impression with someone, then you should ask questions and let them talk. This process will form social bonds and increase the likelihood that they will have a favorable memory of the interaction.
Do Your Homework and Take Action
It is important to know what you are talking about to add valuable insights and information to the project. The best way to provide value to the project is by researching the topic and preparing in advance, so that you show up to the meeting with good insights to share with the group. Make sure to follow through with the things that you are suggesting, you don’t want to be the person who is all talk and no action. The follow-up is even more important than the presentation of the idea.
Master the Art of Public Speaking
Whether you are sitting in an interview or presenting an idea in a board meeting, you need to have the skills to clearly and succinctly share your message with the group. Pay attention to small details, such as the intonation of your voice, how many times you use filler words like “um”, and the clarity and emotion of your words as you are speaking. Try to incorporate stories into your presentations, stories capture the attention of everyone in the room and they leave a stronger impression than boring facts and statistics.

By implementing these tips, you can improve your confidence in the workplace, and that confidence will naturally encourage people to take you seriously. Make sure to maintain the confidence and also stay humble at the same time, because finding the right balance will help you achieve higher levels of success in your career.

January 19, 2015

Embrace These 3 Things before Quitting the Job You Hate

Employee Engagement, Employers, Entry-Level, Job Seekers, Personal Branding

Look, we have all been there at some point. We know the feeling of waking up every day with the knowledge that half of your waking hours will be spent in a place you hate. Maybe it’s the work or perhaps it’s just the people. However, what remains true is that you hate it all the same and it’s time for you to leave. Now there is nothing wrong with this. People seeking to better themselves is what makes the world go around and there is no reason you can’t be happy with your role in it. So with the limited time you have left in this job, let’s talk about what you need to start embracing now before your future without precedent comes to be.

The Suck
Military people have a phrase that is often not heard in the civilian world. That phrase is “Embrace the Suck.” People in the military have a uniquely refined ability to make the best of miserable circumstances, be it war or peacetime. So I am here to suggest that there is a certain amount of joy to be gained if you can do the same in this job you so hate. Learning to embrace the suck teaches you that you don’t have to wait before finding the little joys in life. There are indeed miserable aspects of your current job and that’s why you hate it. However, if a Marine can focus on the cold bottle of water he is drinking rather than the hot desert sun under which he is drinking it, then you can find some joy at your job while admitting some aspects of the job are less than pleasant. The truth is, your next job is likely to have a little “suck” to it as well. So you might as well learn to embrace it now for greater happiness down the road.
The Experience
It is not often true that someone decides they hate their job on one day and finds a new one the next. It is typically a process that can drag on for months if not years. After all, people have bills to pay, and if they have families it’s often true that their kids have gotten used to eating every day and not just some. So what do you do while this miserable job experience drags on? I suggest you become a hungry connoisseur for every experience you can get. You see, maybe your boss knows your time there is limited. However, you definitely know. You know that there is a new opportunity just on the horizon, so it’s time to get ready. When you start embracing experiences for the sake of building more competence, then you makes these last days of the job work for you instead of you working for them. Embrace the experience as a path to freedom.
The People
Now this is sometimes a Catch-22 as it is entirely possible that the reason you hate your job is in fact the people with whom you work. I have come to believe that people can endure a lot if they enjoy the people with whom they endure it. However, life is almost always a relational event and learning to embrace the most difficult of people can give you an unprecedented resilience in life. Your new dream job will likely be as infested with imperfect people as the one you now hate. So when you start learning to embrace these imperfect people, your building your skillset to enjoy your future dream job at the same time you are making this current one more bearable. Moreover, you never know when a key relationship will help you down the road. We get to interact with a very precious few of the 7 billion people in this world during our lifetime. It’s best to make a rule of thumb to make each interaction count.

So there you have it. 3 things to start embracing now before you quit the job you hate. Embrace these now to prepare yourself for a future without precedent. It’s just around the corner after all.

January 14, 2015

Be the Employee Every Boss Loves

Employee Engagement, Entry-Level, Job Seekers, Personal Branding

Every manager expects their employees to work hard and do their jobs, but with with just a little nudge, you can stand out. These employees are the first ones to be considered when jobs open and it is time for annual pay increases. Here are 5 great tips and how to get started.

Communication, more is more
If you are new in your role or if you have been doing this job for years, the more you communicate the better off you will be. Questions help you know exactly what is expected of you and make sure you don’t have to rework anything. At the same time, it will help your boss see that you are engaged with your work and help clarify anything for the rest of your team.Try it in your next meeting, just ask one more (important) question before you walk out the door.
Anticipate needs
Communication is key, but the longer you are in your role, the more you should be able to understand what a good outcome will look like and what work needs to be done.Pick a small project, if you are fairly certain you know what is expected, go ahead and make the jump and just do it. You’ll learn very quickly if that is appreciated or if your boss would prefer that you always wait for direction.
Together you are better
As you are asking questions and anticipating your manager’s needs, they will begin to rely on you as a resource. As new ideas come up, try to give some feedback from your perspective, even if they were in the job recently, your boss will value additional feedback. This will help you to shape the work you do.
Next time the boss has an idea, add some constructive input and see how they take it. Start slow, just add something that is possibly just an extension of their thought, if they seem to like it start to work more in.
Customers are key
Whether your customers are internal employees or clients, they are who you really work for. If your customers are happy, your boss will be too.
Tell your boss about recent conversations with customers and ways you think your company could improve service. It will help keep them in the loop and make your life better, it is a lot more fun talking to happy customers!
Be Engaged
A recent study showed that only 29% of employees are engaged at their job. Even if you don’t love what you are doing today, the best way to get the job you want is to do the best you can at the one you have.
What does engagement mean? It doesn’t mean you need to be a suck up or “drink the Kool-aid,” you can even do a little complaining with your co-workers. If you just do the 4 points above, you are probably already there. By being enthusiastic and taking an interest in improving your company, you will be far ahead of your peers.

January 14, 2015

5 Tips for Better Work Eating

Company Culture, Employee Engagement, Employers, Entry-Level, Job Seekers, Personal Branding

Don’t let poor eating habits stand in the way of health, productivity and morale.

Respect Lunchtime
Don’t be a mealtime martyr. “I didn’t have time to eat” may sound like a badge of honor to some, but it’s problematic on at least two counts: first, it suggests poor time management skills and, sadly, it shows a basic disregard for the fact that you need to eat well to live and operate at your optimal level. Your body and brain need a robust and regular dose of nutrients to keep your decision-making abilities, alertness and focus sharp. If at all possible, block out 30 minutes on your schedule every day for lunch, and your colleagues won’t unknowingly schedule meetings during that time. There will always be exceptions, sure — just don’t let starvation be the rule.
BYOL: Bring Your Own Lunch
Even if you’re not a world-class chef, bringing your own lunch to work is the way to go. Not only is it significantly more economical (do you know how much you spend on lunch each year?), but it’s typically much healthier – plus, it’s a chance to impress your colleagues and a great way to reduce leftover spoilage in the fridge at home. If you don’t have the time or desire to cook for yourself, consider asking your partner, your kids, or even a willing and able neighbor – perhaps for a small fee. You’ll still come out ahead fiscally.
It’s a work desk, not a dining table
The Oxford English dictionary added the phrase “al desko” in 2014. Sadly, eating lunch at one’s desk is the norm at many offices, even ones that have cafeterias or ample outdoor seating (weather permitting). Eating alone in front of the computer screen is an example of multi-tasking at its worst: chances are you’re not fully enjoying your meal or chewing it properly, and you’re also not fully processing the emails or work tasks you’re trying to complete at the same time.
Less, More Often
You are not a machine, but rather a living, breathing human being. Unlike your computer, which can run for hours without a pause, you should consider taking regular breaks from your work to keep your concentration sharp and your creative juices flowing. The act of walking to the office kitchen or pantry gets you up from your desk and moving (an added health benefit if your job is sedentary). Plus, the snack will boost your energy and mood, so when you return to your desk, you’ll be ready to continue the task at hand. Just avoid the hidden sugars; opt for water or tea in place of juice, which typically comes saturated with sugar – empty calories. Nuts and whole fruits are also a great snack, depending on dietary restrictions and personal preferences. Most experts agree: eat less, more often. Spacing out your snacks in small increments keeps your energy level optimal without overwhelming your digestive system or spiking your blood sugar levels.
Friday Fundays
Although homemade lunches are ideal, it’s a good thing to get out of the office once in a while. If there’s one day a week when your workload calms down a bit (e.g. Friday) consider heading out for lunch with a coworker or your department. This will be great for team-building, and you’ll get to try a new restaurant. It’s also a great networking opportunity if you invite colleagues you may not know well, or who work in other departments: you’ll learn about their hidden talents and hobbies, you’ll hear about important company projects, job openings, promotions, and other goings on. And you may make a long-lasting friend.

Bonus Tip:
Sometimes people bring donuts to work, take one every once and a while, it won’t kill you!

January 14, 2015

6 Crummy Work Habits to Avoid

Company Culture, Employee Engagement, Employers, Entry-Level, Job Seekers, Personal Branding

Bad habits are hard to change, but make sure to carve out time regularly to reflect on your behavior — not just your work — at the office. Your reputation and employment may be at stake.

Being Tardy to the Party
Just because others are a few minutes late to the meeting, doesn’t mean you should conform. Instead, try arriving 5 minutes early — you can use the peace and quiet to clear your head and review the agenda, so that when the meeting starts you’ll be ready to roll. Consistent punctuality drastically improves an employee’s reputation — you’ll be perceived as organized, in control, responsible and reliable, everything that a professional aspires to be.
Procrastinating Like a Boss… When You’re Not the Boss
Unlike tardiness, procrastination may fly under the radar for some time, but it will bite you in the rear sooner or later — well, probably later if you’re a procrastinator. By leaving large projects or even small tasks to the very last minute, you rob yourself of the chance to edit your work or, worse yet, you don’t give your colleagues ample time to provide valuable feedback. Living life on the edge may give you a thrill in the moment, but you won’t enjoy when the deadline comes rearing its ugly head, and all you have is a half-baked, error-rich deliverable. When procrastinating on a major task, you maintain a constant unpleasant feeling in the back of your mind which can actually detract from the quality of any lesser tasks you may be doing at the moment. It’s a lose-lose scenario.
Yelling Just To Be Heard
Depending on where you work, yelling may be a commonplace occurrence or it may be totally unheard of. Either way, avoid the urge to yell at all costs. Yelling is the adult equivalent of a child throwing a tantrum. When you can’t think of a more mature way to handle a situation gone wrong, your best bet is to step away for a moment — take a walk around the office, have some tea, and take a few deep breaths. Otherwise, you risk being perceived as domineering, unprofessional, even insecure and overcompensating for something. Sadly, it only takes one incident of poor judgment that you’ll then have to carry with your for months, even years, until you find your next gig.
Gossiping Harmlessly
Sure, most people gossip to some small degree. Then there are the pros who turn it into an art form. Folks who exert so much energy worrying about the work or behavior of colleagues are wasting the company’s time and money, and are likely to become topics of gossip themselves. It’s one thing to vent to a spouse or friend outside of work, but another thing to risk your reputation within your office walls. The next time you sense an urge to say something petty about a colleague, think about how you’d feel if they found out. Or imagine how you’d feel if you discovered someone was nit-picking what you wore to the office yesterday. Think before you talk. Shift your focus by listening to one of your favorite songs (if your job allows), or work on an easy task to boost your sense of accomplishment and move on with the rest of your day.
Spreading Yourself Too Thin
Being a workaholic-martyr is not something to be proud of, though every office has a few. If you are blessed with a hectic job and a ton of work on your plate, it’s especially important to understand the power of saying “no.” If you take on too many items and spread yourself too thin, you’re doing everyone a disservice: your boss, your coworkers and business partners, your friends and family, and most of all yourself. Even if you manage to achieve some semblance of external success, you’ll be burning out inside. More than likely, though, you’ll be running from task to task like a chicken with its head cut off, while your judgment, decision-making, creativity and empathy suffer.
Throwing Bodies Under the Bus
Much can be said on this topic, but it can also be summarized briefly: don’t do it! Throwing colleagues under the bus is a recipe for disaster. It drains team morale and productivity, and places a target on your back for the future. Instead of wasting your precious energy on the blame game, refocus your thoughts on how you can improve communications and processes so the mistake doesn’t recur. You’ll be the unsung office hero, rather than the silently hated villain.

January 14, 2015

Organize Your Work for These 4 Quick Wins

Career Growth, Employee Engagement, Employers, Entry-Level, Job Seekers, Personal Branding

We all know that organization is the key to success. Here are some concrete tips to help you get there. No rush — try out one per week over the next four weeks.

Make Prioritization a Priority
Whatever you hope to accomplish in a given day or week, you’ll need to make it a priority, and approach it with relentless laser focus, otherwise it will be pulled under the current of countless requests, emails, text messages, IMs, tasks, blogs, etc. – you get the gist. If you’ve resolved to get better organized at work, that decision is a great first step – now you’ll need to put the below steps to work.
Clean Your Desk
If you’re OCD when it comes to cleanliness, you can probably skip this section. For everyone else: make sure your physical desktop is clean and clutter-free. You may be a slob at home, but at work your professional reputation is always on display, so put your best foot forward. Having a clean, mostly clear office desk will allow you to quickly find what you need; otherwise, the mess will keep nagging you in back of your mind and can even prevent you from fully focusing on your work. To get a handle on the chaos, come to work 30 minutes earlier than usual, and divide the stuff into two piles: things to keep, and junk to discard. Once you’ve thrown out the latter, start organizing the remaining pile, at the very least into two more piles: active projects and archived material. Each of those piles, in turn, can be sorted into subfolders by project name or date, depending on your needs and preferences. Like any other, organization is a skill that gets better with practice.
Don’t Forget Your Digital Workspace
Depending on your industry, most of your work and materials may be digital, not physical. So even if your work area is super neat, you may still have a lot of organizing to do with your virtual desktop. Think back to the last time a manager requested a document from you, and you scrambled to find it on your computer desktop or shared drive. Chances are, poor folder organization was the time-sucking culprit. Get a handle on the issue once and for all by carving out some time (perhaps a Friday afternoon) to reorganize and rename folders, and delete or archive any inactive documents – just make sure to communicate your process to anyone who may be impacted to mitigate confusion.
Make Time For Your Calendar
Part and parcel with a clean digital and physical workspace is an organized calendar. While you may not always be in full control over your schedule, you probably have more agency than you realize. One way to keep your work life organized is by thoughtfully scheduling your tasks each day and week. Be mindful of your energy and creative levels: if you’re someone who is sharp and alert in the morning, plan your toughest tasks in the AM. Think about the natural rhythm of work in your department: if Wednesdays are always crazy, schedule a buffer to help you handle the pandemonium (e.g. a 30 minute block of time in the AM and PM). And always have a list of back-up tasks (in order of priority) on the off-chance that the day is quieter than expected. At all costs, avoid multi-tasking like the plague. Focusing on one task at a time will help you get things done faster, will increase your sense of accomplishment, and will demonstrate to others that you indeed have the laser-like focus and determination that are so characteristic of successful people.

January 14, 2015

5 Characters to Avoid at Work

Career Growth, Employee Engagement, Employers, Entry-Level, Job Seekers, Personal Branding

Trying to get ahead in the workplace? Hoping for an end of year bonus or key to a corner office? The first step in advancing your career is building solid relationships at work, with colleagues and supervisors. Just as there are those in the office to build rapport with, there are also characters who should be avoided at all costs. Here are five people to avoid at work.

The Office Gossip
A splash of work-related chitchat is typical, but steer clear of those that like to spread gossip about the boss or co-workers. Avoid getting caught up in the noise and never lose sight of your work goals. The first action in preventing negative gossip from getting out of hand is to approach the gossiper one-on-one. Let them know where you stand without being overly confrontational. Everyone will appreciate your firm stance, including your boss.
The Debbie Downer
Watch out for the person who never looks at the bright side. The constant pessimist doesn’t bring a lot of hope and inspiration to the workplace. Whether the company wants to implement a new policy or promote a co-worker, Debbie Downer will always find something negative about the experience. This is not the person you want to associate with if you are trying to maintain good rapport or your sanity. The workplace may be negative enough without scratching for more things to complain about.
The Whiner
The office whiner is often known as the complainer. No matter how positive the vibe is at work, this character always has something to whine about. While it is important to remain empathetic to problems and situations co-workers face, be careful not to waste valuable work time listening to complaints. Steer the conversation toward solutions rather than winding down a negative rabbit trail. Remember, someone is always watching.
The Class Clown
Every classroom has one, and so does the office. The problem with the office goof-off is that no one takes him or her seriously, including supervisors. And, if you associate with this character, you may be seen as their counterpart. While it is fun to joke around and pull a prank from time to time, avoid branding yourself with a reputation you may not want by associating with this person. Examine your work goals and pursuits. Always ask yourself if someone else’s bad behavior will bring you down.
The Backstabber
Backstabbers in the workplace are common. These are the characters that will do anything to advance their reputation and career. Unfortunately, they cannot be trusted and always have ulterior motives. Instead of palling around with the backstabber, keep your distance. Maintain healthy relationships with colleagues who are trustworthy, dependable, and pursuing the same success you are.

January 14, 2015

5 Surefire Ways to Stress Less At Work

Career Growth, Employee Engagement, Employers, Entry-Level, Job Seekers, Personal Branding

Stress in the workplace is inevitable. But chronic, debilitating stress is not, even if you work in an inherently stressful profession. Research shows that ongoing pressure accompanied by increased demands contributes to stress at work. In order to keep your sanity, there are surefire ways to assist, even at the most stressful times.

Consider following these tips to help manage your stress level, ultimately improving your career.

Surround yourself with positive people
The people you surround yourself with at work can make a huge impact on your level of peace, satisfaction, and positive outlook. Hanging with the “chain gang” can contribute to stress, especially if the crowd you are with likes to complain. Choose who you associate with wisely. Find supportive and relaxed individuals who are fun to be around and nurture rather than hinder your mindset.
Take care of yourself
Reducing stress at work is often contingent on what you do outside the workplace. Pay attention to your physical and your emotional needs. When these needs are met, you are stronger, wiser, and more resilient to stressful situations. Regular exercise provides stress relief and improves the mood. Healthy food choices and plenty of rest also make you more resilient. Remember to put yourself first and meet your basic needs.
Prioritize and organize
The first-things-first rule is one that allows you to regain control over stressful situations at work. You may face a hundred pressing emails every Monday morning or an inbox full of managerial requests. To survive you must be able to prioritize and organize by level of importance. Try making a list of to-dos on a daily basis. Tackle them by priority level and do the difficult ones first. Be willing to compromise if you are unable to complete everything you wanted to in a day. Remember, tomorrow offers another 24 hours.
Avoid over-committing
Whether it is scheduling things back-to-back, double-booking appointments, or trying to fit too much into a single day, over-commitment can leave you stressed out. Many times we underestimate how long a project might take us. We set personal goals that go unmet simply because we underestimate time. Blocked goals may result in added stress. Focus your attention on the shoulds and musts and drop tasks that are unnecessary. Avoid overcommitting and find yourself more at peace during the day, and night.
Focus on what you love about your job.
It is easy to get wrapped up in complaints and what is wrong with the workplace. A healthier focus allows you to reconnect with what you like about your job, rather than what you dislike. Maybe your job highlights a skill you enjoy, such as writing or computer programming. Rather than focusing on the deadline of the project, live in the moment. Focus your attention on the happiness the job brings and what you are contributing by doing it. When you focus on what you love about your job you are happier and more content while doing it.

January 14, 2015

An Effective Elevator Speech Opens the Doors to New Career Opportunities

Career Growth, Entry-Level, Job Search, Job Seekers, Networking, Personal Branding

When you are looking for a new job, networking is a critical step to help you connect with other people in the industry. You’ve probably heard the saying that you only get a single opportunity to make a good first impression, and networking with an effective elevator speech can make-or-break your job hunting efforts.

What is an Elevator Speech?

This speech is a quick summary of who you are and the skills that you can offer to the company. The process received the nickname “elevator speech” because of the idea that you should be able to convey your message in the time that it takes to ride an elevator. Most potential contacts don’t have the desire to listen to a long, drawn out explanation, which is why you need to capture their attention within the first few moments of the conversation.

It is important to have your elevator speech prepared in advance, because you never know when you are going to meet someone who could be a potential connection for the next step in your career. If you find yourself in a conversation where the other person is asking about you, then you need to clearly convey your message without stumbling over your words and feeling uncomfortable because you don’t know what to say.

Elements of an Effective Elevator Speech

There are several important elements that should be included in your elevator speech:

Start with a “hook” or a question.
You need to make sure to fully engage the other person in the conversation from the moment you begin, because you only have a few moments to make your speech. Begin by asking them a question about a common problem, or have a catchy hook that makes them curious about your skill set.
Show how your skill set solves a problem.
Instead of boring the other person with a lengthy history about your education and experience, a better option is to continue the conversation by explaining how you solve a specific problem that many businesses face. Tell the person a boiled down version of your skill set, focusing on the benefits that you can offer a company.
End with a call to action.
Wrap it up nicely with a call to action that encourages them to engage with you further. For example, you might clearly state that you are looking for a new job, and explain the reason why it is time for you to take the next step in your career.

It is important that you limit your elevator speech to 30 seconds or less, because you will quickly lose the person’s attention if you ramble on for too long. Also, make sure that you are talking with a normal, conversational tone. It is easy to slip into a robotic way of speaking, or to make it sound unnatural when you are repeating the same information over and over again. Practice various ways to explain your skill set, so that you can make it a natural part of any conversation.

January 14, 2015

3 Non-Traditional Networking Tips

Career Growth, Entry-Level, Job Search, Job Seekers, Networking, Personal Branding

In today’s world, professional networking is a necessity. Whether you network to get a new job, advance your career, obtain referrals, or just to meet new people, the need to interact and connect with others is important.

Many of us like the idea of networking more than networking itself. In other words, it’s common nature to feel awkward around new people, especially when you’re attending an event that urges you to professionally connect with others.

So are there other creative ways to network at ease?

Of course! Here are three non-traditional networking tips:

Volunteer

Contributing to a cause has some obvious benefits. For one, it’s a great feeling to give back to a community or organization you care about.

There are also networking benefits that can result from volunteering. Usually, there will be like-minded people that participate at these volunteering events. It is a way to show that you are considerate of others and want to make a difference. Even if you don’t professionally network at the event or cause, you can better market yourself by adding your charitable work to your resume or portfolio.

Create an Event

Instead of waiting for others to create an event that incorporates your favorite topic of interest or hobby, why not create your own? Websites such as Eventbrite and Meetup allow you to easily create events or groups with people that are just like you! They are both free to use, and you can even charge your attendees if you want to get some cash out of the deal! Whether you choose to use social media or an event-creation website, there are many different ways to find others that are similar to you and want to connect. Friendships are often created at these events, and people enjoy doing business with friends!

Mobile Networking Applications

Most networking professionals use their phones regularly to check emails, interact with social media, and make phone calls. Of course there are common social media platforms that allow you to network (such as LinkedIn), but there are other unique applications you can use as well.

There is nothing worse than walking into a room of networkers that only talk to the handful of people they already know. Bizzabo is an application that resolves that problem. Using social media, this app allows you to interact with others before an event or conference starts. Basically, Bizzabo acts as a convenient ice-breaker that gets the conversation going.

Another useful application is called Bizz Card. This app allows you to virtually share your business card with just a swipe across the screen. An email address is all that is needed to send your contact information to other professionals and stay connected.

Let’s Make Connections

Now that you know some non-traditional networking tips, check out the Brightwing Talent Community! If you’re looking for a place to discover opportunities, look no further than Brightwing, a team of inspired professionals dedicated to rising above conventional models to find the best employment opportunities for you. Start Here!

December 3, 2014

Resignation Letter Writing Tips from the Pros

Career Growth, Job Seekers, Personal Branding

Stop! – Don’t give notice quite yet. Read this article first to get help writing your resignation letter. In today’s hyper connective world integrity is everything and just like momma taught you, it’s never wise to burn bridges. Here are some sample resignation letters and resignation tips to ensure you come out smelling like a rose.

Resignation Tips:

1. Leave graciously and avoid saying too much. While formal or informal exit interviews are great times to raise legitimate issues it’s not the time to bash coworkers. Share constructive feedback that can be used to make positive changes in the future.

2. Prepare to leave immediately. While the standard two weeks is customary notice, some employers may ask you to leave as soon as you hand in your resignation letter. Be prepared for this possibility by removing personal items from your computer and office. Never take company information.

3. One of the best ways to get respect and show professionalism is to resign organized with processes well-documented. Start by creating a detailed list of all your duties and responsibilities. Document processes and give as much direction as possible for any recurring tasks.

Need some help writing your letter of resignation? Here are 3 resignation letter examples to get you started:

Sample Resignation Letter #1: The Bare Minimum

Dear ___________,

Please accept this letter of resignation from the position of _________________, effective two weeks from today. My last day at the company will be ___________.

If there are exit procedures that I need to be aware of please let me know.

Sincerely,

Sample Resignation Letter #2: Showing Gratitude

Dear ___________,

It is with deep regret that I give you my formal notice of resignation at _________________. My last working day will be ___________.

I have accepted a position with another company that will further my development and help me take the next best steps for my career.

I have enjoyed working at _________________ and will miss my colleagues here. I appreciate the opportunities and professional development I’ve experienced while here at _________________, and in particular, I’m grateful for the growth I’ve experienced thanks to you. Your mentorship and support has helped me to be a better and more resilient ___________, and I hope that we will continue our relationship as I move forward in my career.

I wish you and _________________ continued success in the future.

Sincerely,

Sample Resignation Letter #3: Post-Counteroffer

Dear ___________,

Please accept this letter as notice of my resignation from my position as ______________. My last day of employment will be ___________.

Thank you for the generous offer to have me stay on with the organization. However, after careful consideration, I’ve realized that it’s best for me to move on in order to honor my vision of my career. It has been a pleasure working with you and your team, and I appreciate all the support and growth opportunities over the past ______ years.

I would like to help with the transition of my duties by making myself available to help answer any questions following my last day of employment.

Thank you again for the opportunity to work for _________________ . I wish you and the team all the best and I look forward to staying in touch with you. You can email me anytime at _________________ or call me at _________________.

Sincerely,

Still job hunting? Get a list of 30 questions you should be asking employers.

May 13, 2014

4 Steps to a Compelling Video Resume

Career Growth, Entry-Level, Job Search, Personal Branding

Video resumes are becoming a topic of “Should you or Should you not.” When done well, and for the right industry, video resumes can really make you stand out from the crowd by showcasing not only your skills, but your personality. In an effort to help you organize your resume into a well thought out video, I made a video of my own that breaks the process down into 4 easy steps. To create video resumes I highly recommend using Camtasia, an inexpensive screen recording and video editing software by TechSmith. I used their software to create this video. The great thing about Camtasia is that it’s super easy to use and allows you to cut and paste video clips, giving you the ability to quickly make multiple video resumes for various employers. TechSmith even offers a free 30 day trial that can get you started. Keep in mind, a video resume won’t be appropriate in every situation.

1. Know your audience-Creative video resumes should showcase your portfolio, while more serious video resumes should showcase your professional successes. If, for example you are a graphic designer,painter, marketer, etc, keep your creative audience in mind.

2. Be concise-Write out your script and practice saying who you are, what job you are applying for, and why your skills would apply to the job. Remember that attention spans vary from person to person, and that 1:30 to 2 minutes are about as long as your video resume should be.

3. Charisma-While my segment on charisma is a caricature of what you should really be doing, your video resume needs to let your personality shine through. Paper resumes are limited to their content, where video resumes can really show who you are and what you know. Let yourself shine!

4. Editing-For this professional video resume I used Camtasia by Techsmith which made cutting very easy and quick. If you have other video editing software, you can use that as well.

We wish you the best of luck in your job search! If you need any help, don’t hesitate to view our jobs or reach out to us.

Author: Elyse L. Turner

Whatever you do…. Don’t be this guy….

March 27, 2014

From the Desk of Jason Hochstein, Director of Talent Acquisition at Brightwing

1. A Brand You Believe In

2. A Candidate Experience You Can Be Proud Of

3. Relationship-Building You Rock At

Feeling held back in your current position? Join a company that gives you the resources, tools, and environment to really make a difference in this challenging market. Become a Brightwinger! Check out our careers page today for more information about what it’s like to work here.

Asking to be Micromanaged

Me, Myself, and I

Being a Complainer

Poor Communication

“Yes-Man” of the office

Bring out your inner Steve Jobs

Dress for the job you want

Try to avoid gaps

Passive is good

Are you in the right location?

Loyalty

Career Fair Preparation

Career Fair Tips

1. Communication

2. Creativity

3. Adaptability

4. Collaboration

5. Leadership

What is an elevator pitch?

Follow these steps to craft your elevator pitch:

Checkout some examples below on how it all comes together

1. Volunteer at your favorite organization!

2. Attend a variety of events

3. Networking with those around you

4. Get involved

5. Social Media

Dress for success

YOUR ONLINE PERSONA

Develop Your Brand

Check Your Security!

Mugshot

LinkedIn

Twitter

Facebook

Resignation Tips:

Sample Resignation Letter #1: The Bare Minimum

Sample Resignation Letter #2: Showing Gratitude

Sample Resignation Letter #3: Post-Counteroffer

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