Tag: Employee Engagement

How Smart Leaders Motivate Employees

It’s the first week of the new year and many managers are re-evaluating and updating the job accountabilities of their direct reports. The Metiss Group recently wrote a good article on the importance of reviewing job activities, priorities and success factors.  Hopefully while you’re setting all these expectations you’re also putting some thought into how…

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What Message is your Employer Brand Sending?

Employer branding helps organizations uncover, articulate, and define their image, culture, differentiators, and reputation for the purposes of attracting quality talent. So consider building your employer brand into your on-boarding program. The on-boarding process is linked to and in some ways starts with the “employer brand” that you create to attract, engage, and retain the…

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How to Meet the Training Needs of Your Workforce

Massive training manuals no longer meet the needs of today’s diversified workforce. We’ve written previously about the importance of continuous training for your employees. A recent PricewaterhouseCoopers study found that 35% of workers consider professional development programs to be the top benefit offered by their employers. Your people are your most important asset, so investing in…

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Employee Engagement and the Bottom Line

The level of commitment from your employees directly affects financial performance.  At Brightwing, our passion for elevating human performance drives a hunger for data that shows what works and what doesn’t.  Two results of a Gallup research study recently caught our attention: Disengaged employees cost U.S. companies $370 billion annually through lost productivity. Engaged employees…

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3 Ways Employment Branding Beats out Job Postings

You can think of your Employment Brand as your organization’s reputation as an employer. And the stronger your Employment Brand, the more, and higher quality, candidates you will attract. In order to market your employment brand, you have to discover what makes your company unique (or your Employee Value Proposition). Then you have to communicate…

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