6 Mistakes to Avoid When Recruiting

Recruiting is not merely a function of HR, it’s essential to the success of your organization. Without a well-defined strategy for recruiting talent, you run the risk of making inefficient and costly hiring decisions—up to $17,000 in lost productivity, compromised work quality, and turnover.

To ensure better hires, you need a targeted recruiting strategy that will help identify high-quality candidates who align with the requirements of the position and the corporate culture. Avoiding these six recruitment mistakes can help streamline your hiring process so you can make more reliable hiring decisions that will elevate and enhance company performance.

1. Hiring in desperation mode

When you’re desperate, you can often make hasty decisions that can have long-term (often negative) consequences for your organization. This is as true in hiring as anywhere else.

That’s why it’s essential to approach the recruitment process proactively, not reactively. Building and maintaining a pipeline of potential candidates, even when you’re not actively hiring, ensures that you always have a pool of pre-vetted, talented individuals to choose from.

This will reduce time pressure and help improve the quality of your hires.

Here are some steps you can take to build a talent pipeline:

  • Regularly attend networking events
  • Engage with potential candidates on social media and other digital platforms
  • Partner with a professional hiring agency that already has a pipeline in place

2. Failing to validate traits

Resumés can be misleading. Everyone naturally puts their best foot forward and, as a result, often overstates their previous experience and success. In fact, Forbes published a startling report last year, claiming that 70% of workers lie on their resumés.

As a result, validating each candidate’s values, aptitudes, passion, behaviors, and skills is absolutely critical. You can do this through a series of screening activities, including tailored assessments, reference checking, and more.

The more you validate candidates early in the hiring process, the less turnover you’ll have.

3. Not tapping into your personal network

Referral hires are 40% more likely to remain with an employer after the first year than non-referral hires. So if you aren’t leveraging your personal network in the recruitment process, you’re missing out on high-value opportunities.

4. Skipping the pre-screening phone call

You don’t want to waste time on a candidate that will never be a good fit for the role. Pre-screening phone calls, then, are an essential time management tool for your recruiting team. During these calls, you can quickly get a sense of the candidate’s:

  • Communication skills
  • Professionalism
  • Genuine interest in the position
  • Knowledge of the industry and their own trade

By screening out obvious bad fits, you can ensure your recruiters (internal or external) are only spending time with candidates you might actually hire.

5. Hiring based on instinct

Sure, intuition plays a role in the hiring process. But relying on your gut too much can lead to biased and inconsistent decisions. Instead, it’s important to have some kind of standard hiring process to enable evidence-based hiring decisions.

Brightwing has a time-tested process that involves multiple stages of assessment and strategic planning to ensure we’re finding the best candidates for your needs.

6. Speaking before listening

To the best of your ability, you should avoid telling applicants what the ideal candidate looks like before you find out who they are and what they can do.

By opening the conversation to explore their intrinsic motivations, problem-solving skills, and perspectives, you gain insights that would otherwise go unnoticed. This approach not only respects the individuality of applicants but also enriches your understanding of how they might contribute uniquely to the team.

Avoid these recruitment mistakes with a dedicated talent partner

It can take a great deal of time and energy to avoid these recruitment mistakes. That’s why it’s a good idea to have a talent partner in your corner that can take the reins of the hiring process. Learn more about Brightwing’s tested process here.

5 Tips for Purpose-Driven Recruiting

 

The art and science of recruiting with purpose goes beyond matching a skill set to a job requirement. It’s about understanding the position and its impact on the organization and industry—and finding the ideal candidate who aligns with the organization’s core values and the other employees.

 

 

Brightwing’s 5 Tips for Purpose-Driven Recruiting will help you make more reliable, high-quality hiring decisions.

 

1. Know the Position—Intimately

Candidates will perform their due diligence researching your company, checking out social media channels, browsing through the website, and gathering competitive salary information long before sitting down for the interview.

 

Therefore, use the time to share information the candidate doesn’t know. Explain how the position impacts the organization, and describe recent critical projects that were completed. Discuss the candidate’s short- and long-term career goals and explain how the job will help achieve those goals. Bonus Tip: Identify specific training and programs that are in place to support and encourage employees’ professional growth.

 

2. Define the Ideal Candidate

This exercise will help you define characteristics of the actual human being who will be most successful in the role. This goes beyond skills, education, and even experience. Once a candidate aligns with the organization’s core values, identify characteristics that will ensure long-term success within the company as well as the department.

 

Consider two employees: one working in accounting the other in marketing. Even though their core values may be equally aligned with the organization’s, the characteristics that define the ideal candidate for their respective roles will likely look very different.

 

3. Answer the Question: Why?

Why should a highly qualified, perfectly aligned candidate sign an employee agreement with your organization? Every organization promotes work-life balance, culture, and people. Dig deeper. Give them more. Take time to consider the type of role you are hiring for and what you would expect the ideal candidate to want from the role. Talk about a cross-departmental innovation team that meets quarterly, and specific projects that are in process and on the horizon. Share an employee success story and tell an anecdote about a company party or event. This is a great way to say you have a great company culture without actually saying it.

 

4. Let Employees Tell your Story

Don’t limit testimonials to customers! Let your current employees be your greatest supporters. Give them the opportunity to share comments on the company website via short quotes or even short videos. Develop a variety of examples, including project diversity, holiday parties, on- and off-site events, etc. Be as transparent as possible. Remember, you want to attract and hire employees who will thrive in the organization and hopefully share their own testimonial one day.

 

5. Promote, promote, promote!

This is a recruiting step that takes planning and strategy. Get involved in events, forums, conferences, and meetups where you can connect with the right people. Invest in a strong social media presence to continuously engage directly and indirectly with your audience. Most importantly, push for referrals, as the best hires are often found in your employeesnetwork.

 

Quitting Your Job? 5 Things to Consider

 

Quitting your job is a big move that, if done right, may be beneficial to your career. However, make sure it is the right time and for the right reasons. With such a big change, it’s crucial that you are strategic when quitting your job, to position yourself to move forward in your career rather than being stuck in unemployment. Although frustration creeps up in all of us, you don’t want to find yourself in a place where you’re struggling to get your career back on track. Here are five things to consider before quitting your job:

 

1. Check Your Finances

For most, if not all, money is the greatest motivator that will keep you in a job or push you to a new one. Quitting your job may seem impossible if you’re not financially stable. However, this shouldn’t be the reason you stay at a job you hate. Plan ahead with your finances, and save some money to use as a safety net. This will give you the liberty to take some time in finding your perfect job without feeling pressured to go back.

 

2. Start Your Job Search

Sometimes those who are already employed, make the best candidates. Don’t close yourself off to new opportunities. Begin the job application process before quitting your job, to make the transition from one job to another easier, and less stressful.

 

3. Keep It To Yourself

Although it’s okay to talk to other companies while you are employed, keep it to yourself. You certainly do not want this information to reach management, resulting in burnt bridges. When the time comes, be discreet when you quitting your job.

 

4. Stick With Your Main Reason

When you quit, you will need to provide your boss a reason as to why you’re leaving. Remain professional, respectful and don’t hurt your reputation. Your next employer is likely to call for a reference, and you don’t want to leave them with a bad impression.

 

5. Be Your Best Until The End

Once the end is in sight, it is so easy to slack off– Don’t! Stay focused and continue to work hard to accomplish all the tasks needed. This will leave your employers with a great impression, maintaining relationships that may pay off in the future. Make the transition for your coworkers and boss as smooth as possible.

How to Negotiate a Job Offer

 

Negotiating a job offer begins the moment you start your job search. The key is to be prepared by researching similar positions in the industry. Doing your homework will help you make smarter, more reasonable decisions and establish a negotiation strategy. The most important factor in negotiating a job offer is confidence – confidence in your skills, talents, experience, and education. The way you hold yourself and present your capabilities will help convince the hiring manager that you will be a valuable asset to the organization. Learn the dos and don’ts on how to successfully negotiate a job offer with these three articles:

 

How to Negotiate A Job Offer

Learn great tips and strategies from Forbes on “How To Negotiate A Job Offer“. This article will guide you on every step of the process from the beginning stages of your job search, to the final negotiating stages. Not sure what to actually say during the negotiation? This article also provides a word-for-word example on what to say and what responses to expect from the hiring manager.

 

 

Don’t Make These 8 Mistakes When Negotiating Salary

Preparation is key to negotiate a job offer. Avoid these “8 Mistakes When Negotiating Salary“, as discussed in U.S. News. From lying about your last salary, to playing games, find out what may be causing you to loose the job offer completely. Don’t let these mistakes become experiences you are forced to learn from! They may cost you a great job offer and a great position.

 

 

How To Negotiate Salary: 37 Tips You Need To Know

According to The Muse, most people avoid negotiating their salary out of fear. Overcome this fear, and become a better negotiator with their article “How To Negotiate Salary: 37 Tips You Need To Know“. The article gives tips on every stage of the process including:

 

  • Getting Prepared
  • Starting The Conversation
  • Making the Ask
  • Getting An Answer (and Dealing With the Aftermath)

One of our favorite times of the year is upon us – it’s career fair season! This year, Brightwing plans to attend 6 IT and/or Engineering career fairs.

 

Cutting-edge, exclusive opportunities you can expect to see at the fairs include Software Development, Project Management, Big Data Analysis, Electrical/Mechanical Engineering, and more! To see a complete list of our current openings, visit www.brightwingbdev.wpenginepowered.com/jobs.

 

Brightwing Career Fairs
Thursday, September 17 – Ohio Northern – Graduate/Professional School Fair (OH)

 

Tuesday, September 22 – Oakland University – Engineering/IT Career Fair (MI)

 

Thursday, October 1 – Wayne State University – College of Engineering Career Fair (MI)

 

Wednesday, October 14 – ITT Technical Institute (Richardson, TX) – Fall Career Fair (TX)

 

Friday, October 16 – Saginaw Valley State – Employment/Networking Fair (MI)

 

Monday, November 16 – Engineering Society of Detroit – Engineering/Tech Job Fair (MI)

 

Want Brightwing to visit another college/association career fair? If so, please let us know! To better prepare yourself for career fair season this year, visit our Self Improvement Tips.

Today’s world of talent acquisition or “recruiting” seems to have some very confusing measurements around what represents value. The market is trending towards more outsourced solutions: RPOs, MSPs, automated resume parsing and screening, as well as off shoring some, or all of the initial contact with potential candidates. This trend seems to represent a quicker delivery (in most cases) of resumes to the hiring managers or client delivery team.

Real Value In Talent AcquisitionFor hiring managers combating a real talent shortage, is the quicker, faster delivery of resumes really the best answer? In my career the focus has always been on working towards finding the best hire, not on the delivering resumes within a 24 hour period.

The sad reality is that there are HR organizations that seem to drive the same concept of value whether they are recruiting for themselves or outsourcing the work to recruiting organizations. The selection process is essentially driven by a commoditized procurement model rather than a value/success driven talent acquisition model. I am convinced that the commoditized procurement model falls short in helping to support hiring managers. Forcing a usually overworked hiring manager or executive to review numerous resumes (we refer to this as a resume blizzard) in the hopes of finding that one aligned and ideal candidate is a recipe for failure.

I discussed this theory with a manager at a major airline a few years back. He had already gone through a hiring process 3 months earlier to hire 2 senior people on his team. Of the initial 2 hires, one eventually didn’t show up and he was getting ready to release the 2nd due to performance issues. The manager reached out for support from the existing HR partner and wouldn’t you know it, he received 60 resumes within 2 days. I asked him about his plan for the 60 resumes and he said; “probably take them home and read them over the weekend.” This gentleman had a wife, a new born, 3 other children and was already working 10 to 12 hours a day. He eventually admitted he would probably only get to look at 10 to 15 of the resumes.

When did quantity of resumes delivered in 15 minutes or less represent success and value to hiring managers over delivering quality and finding the “right” candidate? Managers forced to staff under these circumstances sometimes never get to see the best available candidate. Ultimately, the organization ends up accepting the best of the mediocre submitted candidates. On the other hand, high performing organization’s focus on their talent acquisition process.  They insist that their recruiting or HR professionals streamline the acquisition process for the hiring manager. The lesson is this; a monkey can pull scores of resumes off of Monster or Career Builder, the real value of a recruiting partner is their ability to evaluate hundreds of resume submittals and find the 2 -3 most ideal candidates.  In addition, they also help managers review resumes and guide candidates through the recruiting and hiring processes. This leads to a better representation of the organization as well as a more informed manager and ultimately congruence when offers are eventually made.

I believe it’s time to put the human element back into the recruiting processes as a matter of practice as opposed to the exception.

I look forward to hearing what other professionals think. Let’s start a dialogue.

Author: George Albert Opitz

What do you do when you’re starting out? What do you do when you’re switching industries, or rejoining the workforce?  While every situation is different, many companies are looking  for people with experience.  Here are a few ideas for students, professionals switching industries or those rejoining the workforce:

Students leaving the nest

  • If you are a current student or a recent grad, you may have a few advantages…
    • Internships are usually reserved for students or recent grads. If you are a junior, senior or just graduated, you may have a very good chance at scoring an internship that will essentially be a business school education and your base for an entry level position.  Look for an area and companies that interest you and apply/network like crazy. When you land said internship, be a sponge. Soak up everything you see, hear, habits that successful people have and the way that successful people carry themselves.  Take notes, ask questions and at the end of it, you will have a lot to add to a resume.
    • Clubs and projects are a part of the everyday. You can gain “ideal world” experience that may not be what you actually do in the “real world”; however, the project management skills, planning and presentation experience you gain are invaluable.
    • Networking opportunities are constantly made available. Talk with your peers, professors and guest speakers about their ambitions, where they had success, mistakes they made or tips on how to be successful are all information that you will need.  These people may also help you land a job or internship.
    • College centers can help you market yourself! Never be afraid to go to your college center and have them format your resume, give you interviewing tips or a heads up on volunteer or internship opportunities. It’s their job to help you find opportunities for employment; use them.

Changing Industries with Work Experience

  • Assess the pros and cons: The New York Times quoted John A. Challenger, CEO of Challenger, Gray & Christmas, who suggests, “For mid-career people, it’s risky to make a wholesale career switch. Unless they are at the beginning of their working lives, many people can’t afford to give up the time and the income required to develop entirely new skills.” If this description fits you, then applying your learned skills to a new industry may be the most economical and fulfilling choice.
  • Research and compare your skills to those of your potential colleagues. Robert Hawthorne, president of search firm Hawthorne Research suggests, “Compare your accomplishments and skills to someone in a similar job who has been working in the industry you’re targeting. That will give you a better read on your chances and help you figure out how to position yourself against incumbents.” This can also help you see the way that industry experts talk about their skills and experiences. You can catalogue your existing skills, and find where you may need more research or experience.
  • Network, network, network! Do research, learn the lingo, see any forecasts for successes or challenges in the industry and then hit the networking circuit. Attend events that are either industry specific or position specific, listen, learn and ask questions. The people you meet here may be able to help you directly, or know someone who has employment needs. If getting a job is about who you know, then go out there and meet people.

 Re-Entering the workforce

Stay-at-home parents, those coming off of extended sick leave, or those coming out of retirement please do not get discouraged. Any volunteering during your time off and past work experience (years ago), can be relevant if you are able to present them in a way that shows you are keeping up with your industry. Our resident interview expert, Karen Melvin, had insight as to how a company may look at an extended leave candidate’s experience:

“First and foremost, if you have been on extended leave you may want to research companies who value a work/life balance. Those are the kinds of companies that are more likely to keep an open mind about extended leave, as opposed to companies that view employees as a number. Before interviewing I would suggest researching the industry to show that you are up on trends, review your resume to refresh your memory about how you acted/ re-acted in certain situations and network to find out any inside industry knowledge.”

As a last resort, or if you are seriously wanting to not only re-enter the workforce, but switch industries and/ or professions altogether, you may want to look into going back to grad school or college. Remember what Christopher Robin said, “You are braver than you believe, stronger than you seem, and smarter than you think.” You can do it!

If you’ve ever visited one of the popular online dating sites and taken the opportunity to review the profiles of those seeking the “right” person for what they consider an “ideal” relationship you’ll notice a common theme on many of them.   The profile of the person they seek is perfect…literally perfect.

The list of things they’re looking for goes on and on with all kinds of requirements, interests, and qualities.  Do people like that really exist?

Probably not.

What if these folks approached their search with somewhat more realistic expectations, and just included of a few of the non-negotiable must have’s instead of listing out every little thing that would be “ideal”?  What if they included a little bit of info on what’s truly important to them (their values), and why those things matter?  What if they stuck to the “must have’s” and allowed for someone to learn/develop certain interests or qualities over the course of a relationship?

If they were to sit around and wait for someone who met all their “ideal” requirements they could be waiting a very long time, and interact with very few people.  At the end of the day, they might actually keep themselves from meeting someone really great; someone who has qualities they never expected or thought to ask for in a person.

Attracting Talent in the workplace is not all that different than attracting the right person for a personal relationship…a wider net gives you a larger pipeline, more choices, and offers opportunities to include those with unique skills and experience.

The “attraction” process often begins with a simple job description.  Much like the online dating profile, many job descriptions are loaded with requirements; full of ideal qualities and skills, and ultimately pretty limiting in terms of whom might actually be “right” for the job.

The most effective job descriptions are those that stick to core requirements—what is absolutely essential to performing the functions of the role.  Including an outline of how performance will be measured also provides a standard for both the individual and the manager.  Allow for some of the “ideals” or nice-to-have skills to be learned and developed along the way.  Often those “nice to have” skills change as the business changes.  Good job descriptions also include something of the core values and the behaviors that exhibit those values.  The potential for success in a role is much greater when you seek to match the core skills and values rather than focusing strictly on the never ending list of technical skills and experience requirements.

Here are some simple rules for writing a realistic but effective job description; one that is likely to apply to a range of different individuals who can perform the job, and without limiting the possibilities for potential in the role:

  • Outline the primary, or core responsibilities of the role.  This will also assist managers by providing clear objectives and standards for the role.
  • Stick to “must have” requirements—what skills are absolutely necessary to performing the job outlined?
  • How will performance be measured in the role?
  • Include a couple of the company core values as well as the key behaviors that exhibit these values.

Core requirements…simple, straightforward, and clearly outlined.  Effective, realistic, and applicable to a wider range of potential talent.  Now that’s absolute perfection.