When I start working with a client to help fill their positions, one of my first questions used to be, “tell me about your perfect candidate.” In the current market, especially for in-demand roles like .NET developers, it’s not enough to advertise your requirements and wait for people to show up. Instead, we’ve turned that question on its head and ask, “why would the perfect candidate want to work for your company?”
We need to determine what makes your work environment, company culture, and current projects unique. And how that meshes with candidates’ career goals and experiences is critically important in today’s hiring environment.
The information we share with candidates isn’t their only source of insight. Companies should be aware that most candidates will use every resource available to gather intel on a potential employer. That includes Glassdoor reviews, LinkedIn company pages, and employer branding pages (i.e., your careers webpage and job portal), as well as simple word of mouth from previous and current employees.
I’ve also found that the perspective of your company culture needs to be aligned among your own employees. Unfortunately, this isn’t always the case. I once worked closely with an IT Director who told me about the company’s collaborative work environment and overall great company culture. But when my candidate interviewed with the Development Manager, he was essentially told that he’d be on an island, with little additional training or team collaboration. Clearly, there was a disconnect between the director and hiring manager, and what seemed on the surface like the perfect opportunity was not the right fit for this candidate.